Fresh Food Market
Opening of Fresh Food Market network, the first gourmet retailer in Egypt that offers a premium shopping experience.
Very targeted audience- the niche who are looking for a fulfilling, unique and relaxing shopping experience.
Develop communications that is very targeted, creates strong buzz and not intimidating to the public.
A buzz online and strong word of mouth among the Egyptian niche
Invite Egypt’s top foodies, bloggers, and online magazines to attend the opening
Very creative invitation with FFM selected products
A first hand experience that was translated on social media…..
35 invitees from the list of influencers and magazines showed up on the event
80 stories were published on social platforms (Facebook, Twitter, Instagram) covering all the aspects of the FFM experience
7,420 online fans interacted with the social media stories through likes and comments
60,000+ online fans were reached through the social media stories
2 articles were published in Cairo Hub and Identity Magazine in the week 4th of Feb and 11th of Feb